WIPR Trademarks North America 2024

WIPR Trademarks North America 2024 was held in San Diego on September 5-6. The conference provided a platform to discuss legislative and regulatory developments impacting owners, and industry experts shared the most groundbreaking strategies that brands are using to protect themselves from infringement.

Speakers included senior trademark counsel from WWE, Gilead, US Customs & Border Protection, Wanhuida Intellectual Property, the United States Marine Corps, Bond Schoeneck & King, Paramount, the Forest Stewardship Council, Buchalter, and the University of San Diego School of Law.

Join Philip Greene, Trademark and Internet Law Counsel for the United States Marine Corps, and Terria Jenkins, Member & Chair of the Trademark and Brand Licensing Group at Bond Schoeneck, as they discuss best practices in trademark licensing, offering key strategies for managing and protecting brand assets.





Tiffany Gehrke, Peter Steckelman, Tish Berard, and Paul Liu discuss how to enhance trademark attorney and business lead relationships, focusing on strategies to improve collaboration in trademark law.
Lauren Dienes-Middlen, WWE’s Senior Vice President and Deputy General Counsel, dives into the critical role of IP evangelism for trademark leaders, sharing insights on protecting and amplifying brand identity in today’s landscape.
Lisa Ramsey, Professor of Law at the University of San Diego School of Law, explores the delicate balance between trademark protection and free speech rights, discussing the legal complexities and key considerations in this area.
Sheryl Carlin, Executive Director of Licensing and Business Affairs Music at Paramount, and Annie Allison, Associate at Haynes & Boone, discuss the latest thinking on the role of AI in trademark prosecution and enforcement, exploring its impact and potential in the legal landscape.
Valerie Finn, Marylauren Ilagan, and Peter Steckelman discuss tailoring trademark protection to different demographics by analyzing online buying behavior across various age groups.
Annie Allison, Eunice Yu Moller, and Kevin Kiely discuss common pain points in strategic trademark management and share their top tips for navigating the challenges in brand protection.
Jenna Mueller, Senior Manager of Trademark at the Forest Stewardship Council, presents on the unique challenges of managing a trademark practice within a non-governmental organization (NGO), highlighting the complexities of brand protection in the nonprofit sector.
Valerie Finn, Kenya Williams, and Caldwell Camero participate in a panel discussion on partnering with third parties to address and overcome infringement online and worldwide.





Gretchen Stroud, Gilead’s Senior Associate General Counsel for Intellectual Property, breaks down the Madrid Protocol—examining its benefits, potential pitfalls, and the unique challenges it presents across different industries.
Stephen Strauss, Shareholder at Buchalter, discusses how courts have applied the Rogers test following the Jack Daniel’s case.