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22 February 2018 An advocate general has shot down Jägermeister’s attempt to register a shot glass design featuring images of the brand’s alcohol bottles, backing a decision of the EU General Court.
22 August 2017 Alcoholic drinks maker Jägermeister has been sued for trademark infringement by an outdoor wear company over an advert featuring the word “Kühl”.
19 February 2020 Jägermeister has succeeded in registering a Swiss trademark for its logo featuring a stag and a cross, after convincing the court that it would not offend the country’s Christian population.