16 November 2020Muireann Bolger
Influencer Marketing: Is It Dead—or More Alive Than Ever?
In the marketing landscape, the COVID-19 pandemic has witnessed new trends and habits among consumers, along with challenges for brands in coming to terms with how they should approach influencer marketing, according to Ricardo Alberto Antequera, Managing Partner, Antequera Parilli & Rodríguez (Venezuela). Despite the challenges, one thing is certain: influencer marketing has thrived during the global health crisis.
