Consumers first: GlaxoSmithKline on trademarks

In the UK, and in much of the rest of the world, GSK products are ubiquitous. And it’s not just patented pharmaceuticals you’re likely to have come across. British customers will be familiar with products as diverse as Lucozade sports health drink and Aquafresh toothpaste. In the US, stomach remedy Tums is a big seller, while malt powdered-drink Horlicks is India’s sixth-most trusted brand.