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17 November 2020Tom Phillips

The Potential and Pitfalls of Consumer Empowerment

“In the era of Facebook, Instagram, YouTube, and TikTok, brand-building has become a vexing challenge.” So said Lorenzo Litta, Chief Business Officer, BrandIT GmbH (Switzerland), moderator of Branding in the Age of Social Media and the Impact of Consumer Brand Empowerment, held yesterday, November 16.

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