Baker McKenzie

Firm Overview:

Baker McKenzie’s trademark practice has long been, and remains, highly regarded as a leader for its “very strong local presence” in China and Hong Kong. Go-to for world famous, high-value brands, the global full-service firm operates in three offices in China and advises on brand management, protection and enforcement. Some questions arise whether the firm is set up to sustain this preeminence in coming years. The firm practices in China through its Baker & McKenzie IP Agency (Beijing). In 2015 the firm set up the first collaboration with a local firm when it created a joint operation with FenXun Partners. Baker McKenzie FenXun enables the team to deliver a full range of prosecution and litigation services in the People’s Republic of China.

Team Overview:

Senior partner Tan Loke-Khoon, a former group leader of the IP & Technology Group for 15 years, has earnt the respect of his peers for his deep knowledge of IP in China. Tan is currently on the global firm’s Steering Committee for the Consumer Goods & Retail (including Luxury and Fashion) Industry Practice and leads the Industry Practice in the AP region. The high-stakes litigator has extensive expertise in anti-counterfeiting, enforcement and infringement and authored a number of trademark publications. His lobbying work sets him apart as someone who “has been instrumental” in shaping China’s IP law. For some observers he will be a hard act to follow. The current head of the trademark group is Isabella Liu, an advisor for industries ranging from cosmetics to technology. Ruby Chan, based in Hong Kong, is a “very good and very experienced practitioner”, who focuses on trademark prosecution, advising clients on their domestic and international portfolios.

Individuals: