Lauren Dienes-Middlen

Lauren Dienes-Middlen oversees WWE’s extensive IP portfolio, managing nearly 8,000 active trademark registrations and applications globally. Her role involves counselling various business units on branding strategies, ensuring proper selection and use of trademarks, and handling all trademark availability analyses. She also leads the prosecution of international trademark applications and registrations.Dienes-Middlen has been with WWE for more than two decades, during which time she has “significantly contributed to the company’s IP strategy and enforcement”, according to Sports Business Journal, which recognised Dienes-Middlen as a ‘Game Changer’.Within the legal and entertainment sectors, Dienes-Middlen is known for her commitment to mentorship and leadership. Her ‘open-door policy’ and provision of feedback have positively helped many, including former interns.