Brains and brands: Neuroscience, IP and why TM protection needs a rethink

Science can go to places that trademark attorneys won’t otherwise reach, discovers Marisa Woutersen at the Marques event in Sweden.

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Winning in the court of public opinion: How brands can own the ‘Goliath’

25 September 2024 Public opinion can make or break a brand during high-profile disputes. At the Marques conference, industry experts discussed how companies can balance protecting their IP and maintaining public trust.

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WIPR at Marques: TM counsel gather in Stockholm for 38th annual conference

24 September 2024 The 2024 Marques Annual Conference has kicked off in Stockholm, with WIPR providing live coverage I More than 950 delegates will explore the challenges faced by trademark professionals, from emerging technologies to sustainability.

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Brains and brands: Neuroscience, IP and why TM protection needs a rethink

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