9 October 2013Trademarks
Bun fight: Starbucks’ ‘duffin’ trademark raises concern
A trademark row has started over one of global coffee chain Starbucks’ new treats - a doughnut-muffin hybrid named the ‘duffin’.
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Copyright
1 May 2015 Constant vigilance is the strategy Starbucks has used to protect its IP rights over many years and across multiple jurisdictions. WIPR hears how the coffee company goes about it.