The Court of Justice of the European Union today handed down a decision clarifying two grounds of refusal for a 3D trademark consisting of the shape of a product.
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30 September 2021 Guerlain’s win at the EU General Court shines light on what makes a 3D shape mark ‘distinctive’ and protectable, Powell Gilbert associate William Hilson explains.
8 October 2020 The EU’s top court has said that trademarks intended to be applied to specific goods don’t need to be examined in light of standard commercial practices in a particular industry.
28 October 2022 EU General Court reverses decision by the EUIPO Second Board of Appeal | Proceedings centre on trademarked 3D ‘baby bottle’ shape used in confectionery packaging.