30 September 2021TrademarksWilliam Hillson

How to get your 3D trademark into shape

What lessons can aspiring shape mark owners learn from Guerlain’s victory at the EU General Court, in which a European Union Intellectual Property Office (EUIPO) appeal board’s refusal to register their famous lipstick case as a 3D trademark was overturned?

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How to get your 3D trademark into shape

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