1 January 2010Trademarks

Creating a sustainable online brand management strategy

Fabio Angelini and Lorenzo Litta, of the International Trademark Association, caution companies against being too aggressive in protecting their trademarks online.

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Trademarks
17 November 2020   Today, consumers want to support sustainable brands, and they expect companies to demonstrate their core social and environmental objectives in a clear and transparent way. Muireann Bolger reports.