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17 November 2020TrademarksMuireann Bolger

The Good Business of Sustainable Brands

Increasingly, brand owners are finding that devising effective corporate social responsibility (CSR) initiatives can play a key role in helping them form an authentic identity in the marketplace.

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Trademarks
1 January 2010   Fabio Angelini and Lorenzo Litta, of the International Trademark Association, caution companies against being too aggressive in protecting their trademarks online.