red-bull-image
5 March 2018TrademarksMichał Ziółkowski

How to approach colour marks after the Red Bull ruling

Business entities are particularly careful about the promotion of their brands, which includes the creation of marks with extensive colour layers and their protection, thereby strengthening their market position.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk


More on this story

Trademarks
30 November 2017   A trademark consisting of the mere juxtaposition of two colours, without a systematic arrangement, is not sufficiently precise and uniform to be valid, the EU General Court has ruled in a case concerning the Red Bull blue/silver mark.
Trademarks
1 December 2017   IP lawyers are largely disappointed with the EU General Court’s decision to reject Red Bull’s applications for its blue/silver combination mark, but they said there is still hope for brand owners.
Trademarks
18 November 2020   Rory O’Neill speaks to experts on color trademarks about the discrepancies in how different jurisdictions enforce such nontraditional IP rights.