screen_shot_2020-11-17_at_204013-26ca8ced3813

18 November 2020TrademarksRory O'Neill

More Than Just a Color

For some brands, color is everything. Confectionery maker Cadbury, for example, is among the most well-known chocolate brands in the United Kingdom. One of the most consistent aspects of its branding is the use of a particular shade of purple which, Cadbury asserts, has become synonymous with the company with respect to chocolate.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

Jurisdiction reports

Colour combination trademarks under scrutiny

1 June 2010 A Hungarian pharmaceutical company filed a trademark application for a colour/figurative use of the word ‘MultiKid’ with a list of goods.

Trademarks

How to approach colour marks after the Red Bull ruling

5 March 2018 Applicants for EUTMs covering colour combinations should clearly state the relationship between the colours and follow other best practices, says Michał Ziółkowski, an EU trademark attorney at K&L Gates.

Trademarks

Cadbury's sweet colour victory: a taste of things to come?

20 July 2022 Cadbury has secured its distinctive colour purple but brands will be left wondering how to apply the arguments to their own registrations, finds Sarah Speight.

On our radar...

Penn State prevails in trademark dispute with Vintage Brand over retro logos

Tourism’s influence on defining the ‘relevant public’ in EUTM oppositions

UK firms Venner Shipley and AA Thornton combine

Around the world with trade secrets

SkyKicked: How a bad faith ruling put the boot into big brands

INTA announces 2025 president, updates TM guidelines, launches new 'Think Tank'

‘Sky acted in bad faith’: Supreme Court's ruling rattles TM owners

More Than Just a Color

More on this story

Editor's picks

Editor's picks

More articles