How to form effective anti-counterfeiting strategies in China
Once a brand has achieved a certain level of recognition, it is inevitable that it will attract the unwanted attention of counterfeiters. Initially, ‘second hand’ goods that are too cheap appear on consumer-to-consumer platforms online, but this can quickly escalate into full-scale independent websites which offer ‘replicas’ of a brand’s whole range of products. Soon enough, the need for a brand protection programme becomes apparent, but it can be difficult to know where to start.
