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26 July 2023FeaturesTrademarksAlice Hou

How to mitigate the effects of counterfeiting in China

With the rise of e-commerce, the counterfeit trade has boomed and targeted brands are left at risk of not only financial losses but also reputational impact.

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More on this story

article
3 September 2018   China has introduced legislation that will hold e-commerce platforms, such as Alibaba and Pinduoduo, jointly responsible for counterfeit goods sold by third parties on their site.
Trademarks
27 June 2016   Brands fighting counterfeiting in China should incorporate several tools into their strategies, such as initiating cyber/targeted investigations and monitoring their supply chains carefully, as Lee Macfarland of CBI Consulting reports.
Trademarks
1 August 2023   A trademark dispute in China featured similar arguments to Jack Daniel’s v Bad Spaniels, so why were the outcomes different? Ricky Xing of Lexfield offers a comparison of two fair use situations.