26 July 2023FeaturesTrademarksAlice Hou

How to mitigate the effects of counterfeiting in China

With the rise of e-commerce, the counterfeit trade has boomed and targeted brands are left at risk of not only financial losses but also reputational impact.

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3 September 2018 China has introduced legislation that will hold e-commerce platforms, such as Alibaba and Pinduoduo, jointly responsible for counterfeit goods sold by third parties on their site.

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How to mitigate the effects of counterfeiting in China

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