4 August 2023FeaturesTrademarksKaajal Nagindas and Kay Rickelman

How to prevent trademark genericide

“Genericide – (n.) the process by which a brand name loses its distinctive identity as a result of being used to refer to any product or service of its kind.”

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Trademarks

Refreshing, amusing and a genericide deterrent: the ‘don’t say Velcro’ video

28 September 2017 A viral video released by Velcro encouraging consumers “not to say Velcro” could be useful when trying to avoid ‘genericide’, according to trademark lawyers.

Trademarks

Xerox: avoiding a ‘genericide’ headache

17 May 2016 Xerox works hard to ensure its brand avoids becoming a generic term in the same way Aspirin and Zipper have done. Margaret Walker, general IP counsel at the company, tells WIPR about some of her work.

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How to prevent trademark genericide

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