Refreshing, amusing and a genericide deterrent: the ‘don’t say Velcro’ video
A viral video released by Velcro encouraging consumers “not to say Velcro” could be useful when trying to avoid ‘genericide’, according to trademark lawyers.
Already registered?
Login to your account
If you don't have a login or your access has expired, you will need to purchase a subscription to gain access to this article, including all our online content.
For more information on individual annual subscriptions for full paid access and corporate subscription options please contact us.
To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.
For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk