6 June 2018Trademarks

Velcro issues second video in fight against genericide

Velcro has released another music video urging people to use its trademark correctly, in response to a video it released last year.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

Trademarks

Refreshing, amusing and a genericide deterrent: the ‘don’t say Velcro’ video

28 September 2017 A viral video released by Velcro encouraging consumers “not to say Velcro” could be useful when trying to avoid ‘genericide’, according to trademark lawyers.

Trademarks

WIPR survey: Readers back Velcro video in genericide fight

9 October 2017 WIPR readers have said that taking an unconventional approach to trademark enforcement can help brands prevent their marks becoming generic.

Propel Fuels seeks top-up damages of $1.2bn in secrets case

Leading US trademark firms and lawyers recognised in new national rankings

E.l.f cleared of copycat claims in spat with Benefit Cosmetics

Lenovo faces US import ban as ITC sides with Ericsson

Samsara v Motive: ‘Secrets case reads like a pulp novel’

USPTO sanctions attorney over sham Chinese TM filings

Aldi v Thatchers: Will UK appeal finally herd the copycats?

Peanut the squirrel (RIP) leaps on the meme coin bandwagon

Velcro issues second video in fight against genericide

More on this story

Editor's picks

Editor's picks

More articles