Delovely Pics / Shutterstock.com
17 January 2025NewsTrademarksMuireann Bolger

‘It hurts’: Australia reels after ‘Uggs’ forced to rename abroad

The famous Aussie export has become ‘Since 1974’ outside the countries where it was born after losing out to US footwear giant Deckers, finds Muireann Bolger.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk


More on this story

Trademarks
15 January 2025   The newly adopted Design Law Treaty simplifies the global design registration process, but tensions and heated debates cloud its achievement, finds Marisa Woutersen.
Trademarks
13 January 2025   The retailer’s ‘Wirkin for the working classes’ may be a provocative play for attention but highlights the challenge faced by luxury fashion’s ‘dupes’, finds Muireann Bolger.