‘It’s worth trying against the odds’: Inside McDonald’s 'Big Mac' showdown

McDonald’s trademark setback in Europe offers some salutary lessons for big brands believing they’re too big to fail, finds Muireann Bolger, who speaks to Supermac's counsel and others.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

Trademarks

McDonald’s won’t appeal ‘Mc’ TM invalidation

30 January 2020 McDonald’s will not appeal against the European Union Intellectual Property Office’s decision to partially invalidate its ‘Mc’ trademark.

Trademarks

Supermac’s win eats further into McDonald’s TMs

7 August 2019 McDonald’s monopoly over the ‘Mc’ trademark for food and drink has been reduced, with the EU Intellectual Property Office handing a partial victory to Irish fast-food chain Supermac’s.

How to judge trademark infringement related to OEM

Apple fails to block cybersecurity company’s TM at IPOS

On our radar…Qualcomm's chip win, TikTok secrets, Bitcoin claims

Red Brand Chicken: A cautionary tale of bad faith and the EUIPO-EU General Court dynamic

Leading US trademark firms and lawyers recognised in new national rankings

E.l.f cleared of copycat claims in spat with Benefit Cosmetics

USPTO sanctions attorney over sham Chinese TM filings

Aldi v Thatchers: Will UK appeal finally herd the copycats?

‘It’s worth trying against the odds’: Inside McDonald’s 'Big Mac' showdown

More on this story

Editor's picks

Editor's picks

More articles