11 May 2021TrademarksMuireann Bolger

‘Luxury brands are driving this’: reaction to the Facebook, Gucci collab

A new era has dawned in the war against counterfeiters, as luxury brands increasingly join forces with social media platforms and e-commerce companies to safeguard their IP. Lawyers tell WIPR why the IP world should expect to see more of these collaborations in the future.

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‘Luxury brands are driving this’: reaction to the Facebook, Gucci collab

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