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24 April 2023FeaturesTrademarksMuireann Bolger

Mercedes-Benz gears up for logo showdown

Century-old emblems are a gold standard for brands, so it's no surprise that the lucky few to possess such enduring marks will strive against all odds to protect them.

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Copyright
1 April 2019   German carmaker Mercedes Benz has filed a series of civil actions seeking declaratory judgment that it did not infringe graffiti artists’ copyright in a marketing campaign for its G 500 Series truck.
Trademarks
9 September 2015   Car maker Daimler has again failed to successfully oppose a trademark application despite a New Zealand appeals court ruling that its ‘Mercedes-Benz’ trademark is “well-known”.