Car maker Daimler has again failed to successfully oppose a trademark application despite a New Zealand appeals court ruling that its ‘Mercedes-Benz’ trademark is “well-known”.
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24 April 2023 A dispute over the luxury brand’s 114-year-old logo has led to questions concerning the strength of such marks when it comes to alleged crossover products in new markets, finds Muireann Bolger.
1 April 2019 German carmaker Mercedes Benz has filed a series of civil actions seeking declaratory judgment that it did not infringe graffiti artists’ copyright in a marketing campaign for its G 500 Series truck.