29 August 2017Trademarks

WIPR survey story: Google trademark is not generic, say readers

Google’s trademark should not be deemed a generic term for searching the internet, according to 66% of respondents to WIPR’s latest survey.

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Trademarks

Refreshing, amusing and a genericide deterrent: the ‘don’t say Velcro’ video

28 September 2017 A viral video released by Velcro encouraging consumers “not to say Velcro” could be useful when trying to avoid ‘genericide’, according to trademark lawyers.

Trademarks

WIPR survey: Readers back Velcro video in genericide fight

9 October 2017 WIPR readers have said that taking an unconventional approach to trademark enforcement can help brands prevent their marks becoming generic.

Trademarks

SCOTUS declines to hear case on Google genericide

17 October 2017 Google may have breathed a sigh of relief as the US Supreme Court refused to hear claims that the company’s trademark has become generic.

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WIPR survey story: Google trademark is not generic, say readers

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