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14 March 2025TrademarksMarisa Woutersen

WIPR Summit: FIFA, the Olympics, US Soccer share IP playbooks

A stellar panel of sports counsel managing the licensing rights of global tournaments told the WIPR Summit in Chicago that offence is the best defence. 

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Trademarks
14 March 2025   With a roster of over 400 wrestlers, WWE isn’t just about entertainment—it’s about storytelling, branding, and IP. At the WIPR Summit 2025 in Chicago, the company’s senior VP and deputy general counsel explained how she became indispensable to the C-suite, changing the perception of IP as a cost centre to one of the business’s most valuable assets. Marisa Woutersen reports.