Taylor Swift turns to trademarks over ‘blank space’ in AI law
As deepfakes blur the line between reality and replica, celebrities are turning to trademark law to protect their personas. Is it time to upgrade personality rights?
If you don't have a login or your access has expired, you will need to purchase a subscription to gain access to this article, including all our online content.
For more information on individual annual subscriptions for full paid access and corporate subscription options please contact us.
To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.
For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk
20 April 2026 From reputational attacks to financial fraud, deepfakes are challenging the risk framework for brands and testing the limits of existing legal protections.
19 January 2026 As AI makes celebrity imitation effortless, Hollywood star Matthew McConaughey’s decision to trademark a catchphrase is a creative, if untested, move.
1 September 2025 As the nation prepares for its EU Council presidency, Denmark’s proposed new deepfake law to protect people’s face, likeness and voice may influence future European AI policies, write Nick Redfearn of Rouse, and Monika Colak of aera IP.
11 May 2026 Against a backdrop of rooftop receptions, hot-topic debates, hectic networking, and cross-city navigation, WIPR brings you highlights and key talking points from the world’s largest IP conference.