Century-old emblems are a gold standard for brands, so it's no surprise that the lucky few to possess such enduring marks will strive against all odds to protect them.
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1 April 2019 German carmaker Mercedes Benz has filed a series of civil actions seeking declaratory judgment that it did not infringe graffiti artists’ copyright in a marketing campaign for its G 500 Series truck.
9 September 2015 Car maker Daimler has again failed to successfully oppose a trademark application despite a New Zealand appeals court ruling that its ‘Mercedes-Benz’ trademark is “well-known”.
20 December 2024 WIPR has published Trademarks Rankings for this year highlighting top firms and practitioners in the US | New firms included in 2024 listing which covers contentious and non-contentious work.