INTA 2016: AB InBev says safety comes first in TM enforcement
Trademark owners need to be wary of bad publicity but “safety should always come first”, a counsel at drinks company Anheuser-Busch (AB) InBev has said.
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16 December 2016 Japan-based brewery Asahi has agreed a deal with Anheuser-Busch InBev to buy part of its brewing and beverage business for €7.7 billion, but lawyers say the trademark handover is not expected to be difficult.