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Engaging consumers in social media marketing campaigns can be very rewarding, but it can also go very wrong, Tom Phillips discovers.   17 November 2020
Trademarks
International groups, national customs authorities, courts, and judiciaries are joining forces with brand owners in global efforts to stem the tide of counterfeit products. Sarah Morgan reports on the situation in various countries.   17 November 2020
Patents
The world has changed, and the IP sector needs to continue to evolve so it can respond effectively to the complex challenges that lie ahead. Muireann Bolger reports.   17 November 2020
Trademarks
Today, consumers want to support sustainable brands, and they expect companies to demonstrate their core social and environmental objectives in a clear and transparent way. Muireann Bolger reports.   17 November 2020
Trademarks
Intellectual property offices of the future face a host of challenges and must learn from the lessons of the pandemic in order to thrive in the future, a new report released today by the International Trademark Association has warned.   17 November 2020
Trademarks
Through collaborations with IP agencies, user tools, and enforcement programs—e-commerce platforms have unveiled a suite of anticounterfeiting measures to benefit brand owners and, ultimately, consumers, as Saman Javed discovers.   17 November 2020
Trademarks
The growth of Chinese e-commerce platforms has been mirrored by increasing IP infringement. Simon Tsi and Sue Gui at Chang Tsi & Partners look at remedies for rights owners.   17 November 2020
Patents
Despite there being little international harmonisation, rights of publicity exist in various forms across the world—and there are common pitfalls, Tom Phillips finds.   17 November 2020
Trademarks
For nontraditional marks to be protectable, the rules must bend to match the nature of the marks themselves, argue Manisha Singh and Amaya Singh of LexOrbis.   17 November 2020
Copyright
Free trade may be a strong driver of economic growth, but it also facilitates illicit trade. Ed Pearcey finds out how various countries are tackling the challenge.   17 November 2020

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