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Ed Pearcey finds out whether SMEs with a strong IP portfolio are more attractive to investors, and why SMEs often struggle with IP registration and protection. 18 November 2020
Trademarks
An ambitious INTA project that looked at how IP may change in the future offered lessons across the profession, Muireann Bolger finds. 18 November 2020
Trademarks
Rory O’Neill speaks to experts on color trademarks about the discrepancies in how different jurisdictions enforce such nontraditional IP rights. 18 November 2020
Trademarks
With a new World Intellectual Property Organization agreement on geographical indications having come into force in February, Rory O’Neill looks at the fault lines in a debate which appears to be far from settled. 18 November 2020
Patents
China’s government has updated rules to challenge trademark squatting—to great effect, explain Zhigang Zhu & Yongjian Lei of Wanhuida Intellectual Property. 18 November 2020
Trademarks
Design rights have traditionally played second fiddle to other IP protections, but brands are beginning to realize their full potential. Rory O’Neill reports. 18 November 2020
article
Engaging consumers in social media marketing campaigns can be very rewarding, but it can also go very wrong, Tom Phillips discovers. 17 November 2020
Trademarks
International groups, national customs authorities, courts, and judiciaries are joining forces with brand owners in global efforts to stem the tide of counterfeit products. Sarah Morgan reports on the situation in various countries. 17 November 2020
Patents
The world has changed, and the IP sector needs to continue to evolve so it can respond effectively to the complex challenges that lie ahead. Muireann Bolger reports. 17 November 2020
Trademarks
Today, consumers want to support sustainable brands, and they expect companies to demonstrate their core social and environmental objectives in a clear and transparent way. Muireann Bolger reports. 17 November 2020
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