21 May 2018
Opening Ceremony: Brands as Drivers of Change
“We operate in an increasingly connected, increasingly complex, and indeed, increasingly chaotic and disruptive, global economy,” said Tish Berard, INTA’s 2018 President, who made her entrance as the bass guitarist in a grunge rock band, Jar Of Flies, and playing “Smells Like Teen Spirit” in a tribute to Seattle legends Nirvana.
