Not one day goes by without analysis, opinions and reality checks on what Brexit could mean for the EU and UK intellectual property community, Unified Patent Court, European Union trademarks, enforcement, exhaustion of rights, supranational jurisdiction issues, and so on. Most of these contributions focus on technical issues which are, of course, highly important. But, at least from the viewpoint of a non-EU but still European country like Switzerland, there are also more strategic aspects to being outside the union.