E-commerce: Policing the portals in India

Internet penetration and widespread use of smartphones are fuelling e-commerce in India. The former in India grew from just 4% in 2007 to 34.42% in 2017. The Indian e-commerce industry is expected to surpass the US to become the second largest e-commerce market in the world by 2034. According to the India Brand Equity Foundation, online shoppers in India are expected to reach 220 million by 2025.