barry-barnes-shutterstock-com-1
23 September 2016Trademarks

Marques 2016: Specsavers IP counsel discusses ‘Should’ve’ slogan

The global lead counsel for opticians chain Specsavers has told delegates at Marques 2016 that the brand’s famous ‘Should’ve’ slogan “isn’t the only brand we use”.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk


More on this story

Trademarks
26 July 2016   Opticians chain Specsavers has applied to trademark ‘should’ve’ and ‘shouldve’, the words used as part of its advertising slogan ‘should’ve gone to Specsavers’.
Trademarks
17 August 2016   Opticians chain Specavers has had trademark applications for ‘Should’ve’ and ‘Shouldve’ approved by the UK Intellectual Property Office.