Marques 2016: Specsavers IP counsel discusses ‘Should’ve’ slogan
The global lead counsel for opticians chain Specsavers has told delegates at Marques 2016 that the brand’s famous ‘Should’ve’ slogan “isn’t the only brand we use”.
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26 July 2016 Opticians chain Specsavers has applied to trademark ‘should’ve’ and ‘shouldve’, the words used as part of its advertising slogan ‘should’ve gone to Specsavers’.
17 August 2016 Opticians chain Specavers has had trademark applications for ‘Should’ve’ and ‘Shouldve’ approved by the UK Intellectual Property Office.