Opticians chain Specsavers has applied to trademark ‘Should’ve’ and ‘Shouldve’, the words used as part of its advertising slogan ‘Should’ve gone to Specsavers’.
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23 September 2016 The global lead counsel for opticians chain Specsavers has told delegates at Marques 2016 that the brand’s famous ‘Should’ve’ slogan “isn’t the only brand we use”.