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22 November 2019TrademarksRory O'Neill

Bun fight

One might say that 2019 didn’t get off to the best of starts for global fast-food behemoth McDonald’s. The world’s biggest burger chain, McDonald’s has dominated its sector since being taken over by franchiser Ray Kroc in 1961. It has around 38,000 restaurants in more than 100 countries, and its very presence in a country is seen almost as a universal symbol for economic globalisation.

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